Freelance pricing guide
How to Set a Freelance Rate That Covers Your Costs
A simple method for calculating a freelance rate using your income target, business costs, taxes, and billable time.
Published August 9, 2026 · By Solo Autopilot Editorial
Your rate needs to fund much more than the hours you spend on client work. Use this straightforward approach to establish a viable baseline.\n\nStart with your desired take-home income. Choose the amount you want left after business costs and taxes, based on your personal needs and the resilience you want.\n\nAdd every annual business expense. Include software, equipment, insurance, subscriptions, accounting, contractors, professional development, and a realistic buffer for new costs.\n\nReserve money for tax. Tax treatment varies by place and business structure, so use a cautious reserve and confirm it with a qualified local accountant.\n\nFinally, divide by billable—not working—hours. Sales calls, proposals, administration, planning, and rest are vital parts of your business, but they do not all turn into invoices.
Frequently asked questions
Why should I use billable hours?
Not every work hour turns into an invoice. Planning around billable hours keeps your quotes grounded.
Is this my final client price?
Treat the result as your floor. Experience, urgency, specialist knowledge, and outcome value can increase the quote.